Consumer Response to Sponsorships of the Performing Arts-Reference-Cited by-同舟云学术

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Consumer Response to Sponsorships of the Performing Arts

Published:2009-06-16 Issue:1-2 Volume:15 Page:204-211
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Dalakas Vassilis

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10496490902837650

Reference18 articles.

1. Attitudes of Youth Toward Purchasing from Sponsors: A Cross-Cultural Perspective

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sponsorship;Reference Module in Social Sciences;2024

2. Supporting Culture to Improve Corporate Image: The Case of Greek Banks;Sustainability;2023-02-22

3. Opera as Luxury in Culture: The Marketing Impact of Digitalization;The Art of Digital Marketing for Fashion and Luxury Brands;2021

4. Art and Consumer Perception;Art and Business;2020

5. Systematic Literature Review in the Field of Art and Business;Art and Business;2020

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