Towards the final frontier: using strategic communication activities to engage the latent public as a key stakeholder in a corporate mission
Author:
Affiliation:
1. Diederich College of Communication, Marquette University, Milwaukee, Wisconsin, USA
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2018.1464008
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1. The Rise and Fall of Hot-Issue Publics: Relationships that Develop From Media Coverage of Events and Crises
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3. PUBLIC POLICY, ORGANIZATION THEORY AND SPACE STATIONS
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