An Examination of the Narrative Persuasion with Epilogue through the Lens of the Elaboration Likelihood Model
Author:
Publisher
Informa UK Limited
Subject
Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/01463373.2013.799510
Reference42 articles.
1. Testing the persuasiveness of evidence: Combining narrative and statistical forms
2. Discovery of Reliable Attitude Change Persistence Resulting from a Transmitter Tuning Set
3. Testimonials Versus Informational Persuasive Messages
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