Using Ridge Regression to Estimate Directly Lagged Effects in Marketing-Reference-Cited by-同舟云学术

Using Ridge Regression to Estimate Directly Lagged Effects in Marketing

Published:1981-12 Issue:376 Volume:76 Page:766-773
ISSN:0162-1459
Container-title:Journal of the American Statistical Association
language:en
Short-container-title:Journal of the American Statistical Association

Author:

Erickson Gary M.

Publisher

Informa UK Limited

Subject

Statistics, Probability and Uncertainty,Statistics and Probability

Link

http://www.tandfonline.com/doi/pdf/10.1080/01621459.1981.10477719

Reference32 articles.

1. Econometric Measurement of the Duration of Advertising Effect on Sales

2. Clarke, Darral G. and McCann, John M. “Measuring the Cumulative Effects of Advertising: A Reappraisal,”. 1973 Combined Proceedings. pp.135–139. American Marketing Association.

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