Attention to eSports advertisement: effects of ad animation and in-game dynamics on viewers’ visual attention
Author:
Affiliation:
1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore
2. Department of Journalism and Communication, Kyung Hee University, Seoul, South Korea
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2018.1488993
Reference37 articles.
1. Motivated Processing of Peripheral Advertising Information in Video Games
2. Attention and Arousal
3. Competitive and Professional Gaming
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