The functional approach to presidential television spots: Acclaiming, attacking, defending 1952

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The functional approach to presidential television spots: Acclaiming, attacking, defending 1952–2000

Published:2001-06 Issue:2 Volume:52 Page:109-126
ISSN:1051-0974
Container-title:Communication Studies
language:en
Short-container-title:Communication Studies

Author:

Benoit William L.

Publisher

Informa UK Limited

Subject

Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/10510970109388546

Reference74 articles.

1. Sears’ repair of its auto service image: Image restoration discourse in the corporate sector

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