Examining verbal style in presidential campaign spots

Author:

Ballotti John,Kaid Lynda Lee

Publisher

Informa UK Limited

Subject

Communication

Reference30 articles.

1. 1984. “A measure of code restriction; a high Power Factor indicates repeated use of a finite number of terms. Calculated by Hart to be a measure of linguistic ‘contentedness'”. 294Hart

2. 1984. “Signals one's refusal to speak ex cathedra and willingness to acknowledge the limitations of one's opinions. (Includes all first‐person pronouns)”. 294Hart

3. 1984. “Abstract virtues deserving of universal respect”. 294Hart

4. 1984. “a list of the nation's sacred terms, containing both designative as well as ideological language”. 294Hart

5. 1984. “Terms that fix an event or person within a specific time frame”. 295Hart

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