An experimental study of audience recognition of emotional and intellectual appeals in persuasion∗
Author:
Publisher
Informa UK Limited
Link
http://www.tandfonline.com/doi/pdf/10.1080/03637755809375224
Reference8 articles.
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1. The counterintuitive influence of vocal affect on the efficacy of affectively-based persuasive messages;Journal of Experimental Social Psychology;2018-01
2. The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion;Personality and Social Psychology Bulletin;1999-03
3. An Empirical Analysis of Evaluation Criteria for Persuasive Speaking;Argumentation and Advocacy;1982-06
4. Perceiving Advertisements as Emotional, Rational and Irrational;Journalism Quarterly;1971-03
5. The ethics of persuasion: A re‐examination;The Speech Teacher;1967-11
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