Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers-Reference-Cited by-同舟云学术

Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers

Published:2016-10 Issue:4 Volume:33 Page:291-306
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Aikin Kathryn J.,Sullivan Helen W.,O’Donoghue Amie C.,Betts Kevin R.

Funder

Funding was provided by the Office of Prescription Drug Promotion, U.S. Food and Drug Administration, and data were collected through a contract with Ipsos.

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

http://www.tandfonline.com/doi/pdf/10.1080/07359683.2016.1238262

Reference23 articles.

1. Randomized Trial of Risk Information Formats in Direct-to-Consumer Prescription Drug Advertisements

2. Constructive Consumer Choice Processes

3. Consumers Responses to Coupons in Direct-to-Consumer Advertising of Prescription Drugs

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