Responsibility and Risk: Understanding How PSA Messages Can Encourage Condom Use-Reference-Cited by-同舟云学术

Responsibility and Risk: Understanding How PSA Messages Can Encourage Condom Use

Published:1999-07 Issue:3 Volume:16 Page:65-96
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Treise Debbie M.¹,Weigold Michael F.²,Gotthoffer Alyse R.³,Prolman Charles²

Affiliation:

1. Debbie M. Treise is Associate Professor, Department of Advertising, 2084 Weimer Hall (E-mail: )

2. Michael F. Weigold is Associate Professor, Department of Advertising, and Charles Prolman is a Master's graduate, Department of Mass Communication, all at the University of Florida, Gainesville, FL 32611.

3. Alyse R. Gotthoffer is Assistant Professor of Communication, University of Miami, Coral Gables, FL 33124.

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.1999.12096521

Reference13 articles.

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3. Fishbein M. & Ajzen I. (1975). Beliefs attitude intention and behavior: An introduction to theory and research. Reading MA: Addison-Wesley.

4. Dearing J. W. & Rogers E. M. (1991). Aids and the media agenda. Paper presented at the Annual Meeting of the International Communication Association May 1991.

5. Janz N. K. & Becker M. H. (1984). The health belief model: A decade later. Health Education Quarterly 11 1–47.