Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth
Author:
Affiliation:
1. Department of Business and Economic Studies, University of Gävle, Gävle, Sweden;
2. Department of Business Studies, Södertörn University, Huddinge, Sweden
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
https://tandfonline.com/doi/pdf/10.1080/07359683.2019.1618008
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1. Role of Product-Related Conversations in the Diffusion of a New Product
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4. The marketing of innovations in high‐technology companies: a network approach
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