Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations-Reference-Cited by-同舟云学术

Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations

Published:2021-07-03 Issue:2-3 Volume:38 Page:168-187
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Sabbir Md. Mahiuddin¹^ORCID,Taufique Khan Md Raziuddin²³^ORCID,Nomi Marzia⁴^ORCID

Affiliation:

1. Department of Marketing, Faculty of Business Studies, University of Barishal, Barishal, Bangladesh

2. Oxford Brookes Business School, Oxford Brookes University, Oxford, UK

3. Department of Marketing, Faculty of Business, Curtin University, Sarawak, Malaysia

4. Department of Economics, Faculty of Social Sciences, University of Barishal, Barishal, Bangladesh

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2021.1986988

Reference61 articles.

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5. Service quality: A subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana

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