Consumers’ experience with and attitudes toward direct-to-consumer prescription drug promotion: a nationally representative survey-Reference-Cited by-同舟云学术

Consumers’ experience with and attitudes toward direct-to-consumer prescription drug promotion: a nationally representative survey

Published:2021-01-02 Issue:1 Volume:38 Page:1-11
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Aikin Kathryn J.¹,Sullivan Helen W.¹,Berktold Jennifer²,Stein Karen L.²,Hoverman Victoria J.²

Affiliation:

1. Office of Prescription Drug Promotion, US Food and Drug Administration, Silver Spring, Maryland, USA

2. Social Policy & Economics, Westat, Inc, Rockville, Maryland, USA

Funder

Office of Prescription Drug Promotion, US Food and Drug Administration

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2021.1947067

Reference30 articles.

1. Aikin, K. J., Swasy, J. L. & Braman, A. C. (2004). Patient and physician attitudes and behaviors associated with DTC promotion of prescription drugs–summary of FDA survey research results. Food and Drug Administration. Center for Drug Evaluation and Research. https://www.fda.gov/media/112016/download

2. American Medical Association (2015). AMA calls for ban on DTC ads of prescription drugs and medical devices. https://www.ama-assn.org/press-center/press-releases/ama-calls-ban-dtc-ads-prescription-drugs-and-medical-devices

3. Do antidepressant advertisements educate consumers and promote communication between patients with depression and their physicians?

4. Patients Willing to Wait: Arrival Time, Wait Time and Patient Satisfaction in an Ambulatory Urology Clinic

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