Trust me, I’m a physician using sales skills: Enhancing physician–patient communication through the personal selling process
Author:
Affiliation:
1. Department of Business Administration, Flagler College, St. Augustine, Florida, USA;
2. Department of Consumer Science, Purdue University, Matthews Hall, West Lafayette, Indiana, USA
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
https://www.tandfonline.com/doi/pdf/10.1080/07359683.2018.1524594
Reference61 articles.
1. Understanding the role of information communication in the buyer‐seller exchange process: antecedents and outcomes
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