Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs: An integrative cognitive process model
Author:
Affiliation:
1. Department of Communication, Saint Louis University, Saint Louis, Missouri
2. Department of Mass Communication, Institute of Social Sciences at Incheon National University, Incheon, South Korea
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
https://www.tandfonline.com/doi/pdf/10.1080/07359683.2018.1434861
Reference44 articles.
1. Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy
2. Randomized Trial of Risk Information Formats in Direct-to-Consumer Prescription Drug Advertisements
3. Consumer Generalization of Nutrient Content Claims in Advertising
4. The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?
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