The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages
Author:
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
http://www.tandfonline.com/doi/pdf/10.1080/07359683.2015.1033936
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1. Using message framing to motivate HIV testing among low-income, ethnic minority women.
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