Market Mavens in Social Media: Examining Young Chinese Consumers' Viral Marketing Attitude, eWOM Motive, and Behavior
Author:
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference112 articles.
1. Role of the market maven in retailing: A general marketplace influencer
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