Classifying Consumer Purchasing Decision for Imported Ready-to-Eat Foods in China Using Comparative Models
Author:
Affiliation:
1. Department of Agro-Industrial Technology, Kasetsart University, Bangkok, Thailand
Funder
National Research Council of Thailand, Thailand Research Fund, and Faculty of Agro-industry
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10599231.2018.1525250
Reference20 articles.
1. Predicting Consumer Behavior with Artificial Neural Networks
2. Strategy and Sustainable Competitive Advantage of International Retailers in China
3. Artificial neural networks: a tool for understanding green consumer behavior
4. Regional Difference in Food Consumption Away from Home of Urban Residents: A Panel Data Analysis
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