Applying Psychic Distance to Services Internationalization: A Case Study of Thai Caregivers and Japanese Elderly
Author:
Affiliation:
1. Marketing Department, Chulalongkorn Business School, Bangkok, Thailand
2. Department of International Business, Logistics and Transport, Thammasat Business School, Bangkok, Thailand
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10599231.2018.1525247
Reference54 articles.
1. The Effect of Cultural Distance on Tourism: A Study of International Visitors to Hong Kong
2. International market selection: measuring actions instead of intentions
3. Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation
4. Distance and the Pattern of Intra-European Trade
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