Choosing between Genuine Luxury Products and Counterfeits in China-Reference-Cited by-同舟云学术

Choosing between Genuine Luxury Products and Counterfeits in China

Published:2020-10-01 Issue:4 Volume:21 Page:246-270
ISSN:1059-9231
Container-title:Journal of Asia-Pacific Business
language:en
Short-container-title:Journal of Asia-Pacific Business

Author:

Pope Jennifer A.¹,Koch Bradley J.²,Tremain Koch Pamela²

Affiliation:

1. Management, 3104 L. William Seidman Center, Seidman College of Business, Grand Valley State University, Grand Rapids, Michigan, USA

2. Management, 3143 L. William Seidman Center, Seidman College of Business, Grand Valley State University, Grand Rapids, Michigan, USA

Publisher

Informa UK Limited

Subject

General Business, Management and Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10599231.2020.1824522

Reference115 articles.

1. Dimensions of Brand Personality

2. Consumer misbehavior: why people buy illicit goods

3. Spot the difference: consumer responses towards counterfeits

4. Bain & Company. (2016, Fall-Winter). Luxury goods worldwide market study, Retrieved from http://www.bain.com/publications/articles/luxury-goods-worldwide-market-study-fall-winter-2016.aspx

5. Handbook of Marketing Scales

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