Online-to-Offline (O2O) Commerce in Emerging Markets: Analysis of the Retail Sector-Reference-Cited by-同舟云学术

Online-to-Offline (O2O) Commerce in Emerging Markets: Analysis of the Retail Sector

Published:2021-10-02 Issue:4 Volume:22 Page:260-278
ISSN:1059-9231
Container-title:Journal of Asia-Pacific Business
language:en
Short-container-title:Journal of Asia-Pacific Business

Author:

Gupta Soniya¹²,Jeyaraj Anand³

Affiliation:

1. MPhil in Strategy, Marketing and Operations, Judge Business School, University of Cambridge, UK

2. Research Assistant, Department of Strategic Marketing, MICA, Ahmedabad, India

3. Department of Information Systems & Supply Chain Management, Raj Soin College of Business, Wright State University, Dayton, Ohio

Publisher

Informa UK Limited

Subject

General Business, Management and Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10599231.2021.1983501

Reference69 articles.

1. Accenture. (2013). A new era for retail. Cloud Computing Changes the Game. Retrieved from https://www.accenture.com/_acnmedia/accenture/conversion-assets/dotcom/documents/global/pdf/technology_4/accenture-a-new-era-for-retail.pdf.

2. Impulse buying behaviour: an online-offline comparative and the impact of social media

3. Atsmon, Y., Kuentz, J. F. & Seong, J. (2012). Building brands in emerging markets. Mckinsey Quarterly. Retrieved from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/building-brands-in-emerging-markets.

4. Bain (2015). China’s e-commerce: The new branding game. Retrieved from https://media.bain.com/Images/BAIN_REPORT_China_ecommerce_The_new_branding_game.pdf.

5. Online information search termination patterns across product categories and consumer demographics

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Bridging the Gap: Anxiety’s Role in Shaping Consumption Patterns of Chinese University Students in the O2O E-Commerce Landscape;Journal of the Knowledge Economy;2023-11-27

2. Omnichannel Technology: IT Innovation in Indonesia Retail Industry;Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022);2023-09-29