Taking Repeated Exposure into Account: An Experimental Study of Direct-To-Consumer Prescription Drug Television Ad Effects-Reference-Cited by-同舟云学术

Taking Repeated Exposure into Account: An Experimental Study of Direct-To-Consumer Prescription Drug Television Ad Effects

Published:2019-04-29 Issue:5 Volume:24 Page:503-511
ISSN:1081-0730
Container-title:Journal of Health Communication
language:en
Short-container-title:Journal of Health Communication

Author:

Betts Kevin R.¹,Aikin Kathryn J.¹,Kelly Bridget J.²,Johnson Mihaela²,Parvanta Sarah²,Southwell Brian G.²,Mack Nicole²,Tzeng Janice²,Cameron Linda³^ORCID

Affiliation:

1. U.S. Food and Drug Administration, Office of Prescription Drug Promotion, Silver Spring, MD, USA

2. Center for Communication Science, RTI International, Research Triangle Park, NC, USA

3. Psychological Sciences, School of Social Sciences, Humanities, and Arts, University of California, Merced, Merced, CA, USA

Funder

Office of Prescription Drug Promotion, Center for Drug Evaluation and Research, U.S. Food and Drug Administration

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health (social science)

Link

https://www.tandfonline.com/doi/pdf/10.1080/10810730.2019.1609139

Reference42 articles.

1. Correction of misleading information in prescription drug television advertising: The roles of advertisement similarity and time delay

2. Ease of Message Processing as a Moderator of Repetition Effects in Advertising

3. Novelty, complexity, and hedonic value

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