Conditional Effects of Gain–Loss-Framed Narratives among Current Smokers at Different Stages of Change
Author:
Affiliation:
1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
2. Department of Communication, University of Utah, Salt Lake City, UT, USA
Funder
Nanyang Technological University
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10810730.2017.1396629
Reference51 articles.
1. Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors
2. Testimonials Versus Informational Persuasive Messages
3. Talking About Antismoking Campaigns: What Do Smokers Talk About, and How Does Talk Influence Campaign Effectiveness?
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