Targeting of Enrollment Assistance Resources in Health Insurance Television Advertising: A Comparison of Spanish- Vs. English-Language Ads-Reference-Cited by-同舟云学术

Targeting of Enrollment Assistance Resources in Health Insurance Television Advertising: A Comparison of Spanish- Vs. English-Language Ads

Published:2020-08-02 Issue:8 Volume:25 Page:605-612
ISSN:1081-0730
Container-title:Journal of Health Communication
language:en
Short-container-title:Journal of Health Communication

Author:

Kemmick Pintor Jessie¹,Alberto Cinthya K.¹,Arnold Kimberly T.²,Bandara Sachini³,Baum Laura M.⁴,Fowler Erika Franklin⁴,Gollust Sarah E.⁵,Niederdeppe Jeff⁶,Barry Colleen L.³

Affiliation:

1. Dornsife School of Public Health, Drexel University, Philadelphia, PA, USA

2. Penn Center for Mental Health, University of Pennsylvania, Philadelphia, PA, USA

3. Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA

4. Wesleyan Media Project, Wesleyan University, Middletown, CT, USA

5. University of Minnesota, Minneapolis, MN, USA

6. Department of Communication, Cornell University, Ithaca, NY, USA

Funder

Robert Wood Johnson Foundation

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health (social science)

Link

https://www.tandfonline.com/doi/pdf/10.1080/10810730.2020.1818150

Reference40 articles.

1. Allyn, B. (2019, July 10). California is 1st state to offer health benefits to adult undocumented immigrants. National Public Radio. Retrieved from https://www.npr.org/2019/07/10/740147546/california-first-state-to-offer-health-benefits-to-adult-undocumented-immigrants

2. Assessing the Content of Television Health Insurance Advertising during Three Open Enrollment Periods of the ACA

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