How high brand loyalty consumers achieve relationships with virtual worlds and its elements through presence
Author:
Affiliation:
1. Darden School of Business, University of Virginia, Charlottesville, VA, USA
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16522354.2020.1768637
Reference53 articles.
1. Dimensions of Brand Personality
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