Media firms’ preparedness and coping strategies in the emergence of social media: a case of Tanzania

Author:

Masele Juma James1,Joseph Regina1

Affiliation:

1. Department of General Management, University of Dar Es Salaam Business School

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication,Business and International Management

Reference81 articles.

1. African Media barometer. (2015). The first home grown analysis of the media landscape in Africa. Friedrich-Ebert-Stiftung (FES)fesmedia Africa.

2. Dynamic Capability Building in Service Value Networks for Achieving Service Innovation

3. Agarwal, R., Selen, W., Sajib, S., & Scerri, M. (2013). Dynamic capability building through partnering: An Australian mobile handset case study. ANZAM 2013. Management Discipline Group, UTS Business. 1–18.

4. Alejandro, J. (2010). Journalism in the age of social media. In Reuters institute fellowship paper (p. 47). University of Oxford.

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1. Promotion of Digital News Media: How Age Contributes to Readers’ Preferences;Springer Proceedings in Business and Economics;2024

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