Media Discontinuance: Modeling the Diffusion “S” Curve to Declines in Media Use

Author:

Newell Jay,Genschel Ulrike,Zhang Ni

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication,Business and International Management

Reference30 articles.

1. Achtenhagen, L. (2005). Media portfolio development: Strategic and organizational challenges. In R. G. Picard (Ed.), Media Product Portfolios: Issues in Management of Multiple Products and Services (pp. 41-61). Mahwah, NJ: Erlbaum.

2. Babbie, E. R. (2014). The basics of social research (Sixth edition. ed.). Belmont, CA: Wadsworth, Cengage Learning.

3. Box, G. E. P., Jenkins, G. M. & G. C. Reinsel, C. G. (1994). Time Series Analysis: Forecasting and Control (3 ed.). Englewood Cliffs, NJ: Prentice Hall.

4. Brockwell, P. J. & Davis, R. A. (2001). Introduction to time series and forecasting. New York: Springer.

5. Carey, J. & Moss, M. L. (1985). The diffusion of new telecommunication technology. Telecommunication Policy, 9(2), 145-158.

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