What makes people willing to comment on social media posts? The roles of interactivity and perceived contingency in online corporate social responsibility communication
Author:
Affiliation:
1. Department of Communication, University of California, Santa Barbara, CA, USA
2. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore
Publisher
Informa UK Limited
Subject
Language and Linguistics,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/03637751.2022.2032230
Reference44 articles.
1. Talking Health With a Machine: How Does Message Interactivity Affect Attitudes and Cognitions?
2. THREE LANGUAGE VARIABLES IN COMMUNICATION RESEARCH: INTENSITY, IMMEDIACY, AND DIVERSITY
3. Language intensity, social introversion, and attitude change
4. Testing the Interactivity Model: Communication Processes, Partner Assessments, and the Quality of Collaborative Work
5. Language Expectancy Theory
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