An interdisciplinary review of resistance to consumption, some marketing interpretations, and future research suggestions
Author:
Affiliation:
1. a Management Studies , University of Michigan – Dearborn , Dearborn, USA
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253861003787031
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