Bringing older consumers onboard to online banking: a generational cohort comparison

Author:

Jiang Mengtian1ORCID,Rifon Nora J.2,Cotten Shelia R.3,Alhabash Saleem2,Tsai Hsin-Yi Sandy4,Shillair Ruth2ORCID,LaRose Robert5

Affiliation:

1. Department of Integrated Strategic Communication, College of Communication and Information, University of Kentucky, Lexington, Kentucky, USA

2. Department of Advertising and Public Relations, College of Communication Arts and Science, Michigan State University, East Lansing, Michigan, USA

3. Division of Research, Clemson University, Clemson, South Carolina, USA

4. Department of Communication and Technology, National Yang Ming Chiao Tung University, Hsinchu, Taiwan

5. Department of Media and Information, College of Communication Arts and Science, Michigan State University, East Lansing, Michigan, USA

Funder

National Science Foundation of United States

Publisher

Informa UK Limited

Subject

Geriatrics and Gerontology,Education

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