Established liked versus disliked brands: Brain activity, implicit associations and explicit responses-Reference-Cited by-同舟云学术

Established liked versus disliked brands: Brain activity, implicit associations and explicit responses

Published:2016-05-25 Issue:1 Volume:3 Page:1176691
ISSN:2331-1908
Container-title:Cogent Psychology
language:en
Short-container-title:Cogent Psychology

Author:

Bosshard Shannon S.¹,Bourke Jesse D.¹,Kunaharan Sajeev¹,Koller Monika²,Walla Peter¹³⁴

Affiliation:

1. School of Psychology, Centre for Translational Neuroscience and Mental Health Research, University of Newcastle, Callaghan, New South Wales, Australia

2. Institute for Marketing Management, Vienna University of Economics and Business, Vienna, Austria

3. Department of Psychology, Webster Vienna Private University, Palais Wenkheim, Vienna, Austria

4. Faculty of Psychology, University of Vienna, Vienna, Austria

Publisher

Informa UK Limited

Subject

General Psychology

Link

https://www.cogentoa.com/article/10.1080/23311908.2016.1176691.pdf

Reference69 articles.

1. Dimensions of Brand Personality

2. Implicit gender stereotyping in judgments of fame.

3. Automatic Stereotyping

4. Automatic Stereotyping

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