Feels like Coming Home: Effects of Heimat Associations in Television Programs on Social Identity, Sense of Heimat, and Eudaimonic Entertainment Experience
Author:
Affiliation:
1. Institute Human-Computer-Media, University of Wuerzburg, Wuerzburg, Germany
2. Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, Netherlands
Funder
Deutsche Forschungsgemeinschaft
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/08838151.2022.2138390
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5. Emotionale Bindungsqualitäten von Marken: Heimat als strategisches Modell der Markenführung
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