1. Scholl of Business Administration, Tourism College of Zhejiang, Hangzhou, P. R. China
2. Zhejiang Academy of Culture & Tourism Development, Hangzhou, P. R. China
3. Centre for Communication and Social Change, School of Communication and Arts, The University of Queensland, Brisbane, QLD, Australia
4. Tourism, School of Management, Zhejiang University, Hangzhou, P. R. China
5. Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USA
6. Department of Marketing, Events and Tourism, Business School, University of Greenwich, Old Royal Naval College, Greenwich, London, UK