Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels
Author:
Affiliation:
1. School of Tourism, Hainan University, Haikou, Hainan, China
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/09669582.2022.2159420
Reference114 articles.
1. Experienced guilt, but not pride, mediates the effect of feedback on pro-environmental behavior
2. Decoding travellers’ willingness to pay more for green travel products: closing the intention–behaviour gap
3. The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice
4. The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
5. Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices
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