Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior?
Author:
Affiliation:
1. School of Management Studies, Cochin University of Science and Technology, Kochi, Kerala, India
2. Department of Management, Birla Institute of Technology and Science, Pilani, India
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/09669582.2023.2227776
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