1. Department of Strategy, Marketing and Innovation, University of Portsmouth, Portsmouth, UK
2. Department of Economics and Political Science, University of Aosta Valley, Aosta, Italy
3. UQ Business School, The University of Queensland, Brisbane, QLD, Australia
4. Marketing, Business & Society Division, University of Bath, Bath, UK
5. Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA, USA