Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketing
Author:
Affiliation:
1. Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia
2. Department of Applied Statistics, Johannes Kepler University Linz, Linz, Austria
3. UQ Business School, The University of Queensland, Brisbane, Australia
Funder
Australian Research Council (ARC)
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/09669582.2016.1206553
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