Issue Ownership for Non-Presidential Television Spots
Author:
Publisher
Informa UK Limited
Subject
Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/01463370500102137
Reference21 articles.
1. Riding the Wave and Claiming Ownership Over Issues: The Joint Effects of Advertising and News Coverage in Campaigns
2. Do We Know a Vector From a Scalar? Why Measures of Association (Not Their Squares) Are Appropriate Indices of Effect
3. Issue adaptation of presidential television spots and debates to primary and general audiences
4. A functional analysis of congressional television spots, 1986–2000
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