Troubling Successes and Good Failures: Successful New Product Development Requires Five Critical Factors
Author:
Publisher
Informa UK Limited
Subject
General Engineering
Link
http://www.tandfonline.com/doi/pdf/10.1080/10429247.2001.11415136
Reference6 articles.
1. Clark, K.B., and S.C. Wheelwright,Managing New Product and Process Development, The Free Press (1993), Chapter 8, pp. 519–550.
2. Simultaneous management: The key to excellence in capital projects
3. Innovation Strategies Under Uncertainty: A Contingency Approach for New Product Development
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