Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK
Author:
Affiliation:
1. Institute for Social Marketing and UK Centre for Tobacco and Alcohol Studies, Faculty of Health Sciences and Sport, University of Stirling, Stirling, Scotland;
2. Cancer Policy Research Centre, Cancer Research UK, London, UK
Publisher
Informa UK Limited
Subject
Medicine (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/16066359.2019.1567715
Reference82 articles.
1. Saw It on Facebook, Drank It at the Bar! Effects of Exposure to Facebook Alcohol Ads on Alcohol-Related Behaviors
2. Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe
3. Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies
4. User Generated Branding
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