The Battle for Customer Loyalty: An Examination of Customer Loyalty in the Goods and Services Domain
Author:
Affiliation:
1. GEORGIA SOUTHERN UNIVERSITY
2. UNIVERSITY OF NORTH TEXAS
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/10686967.2017.12088377
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