Effectiveness of a Board Game in Fostering a Customer Relationship Orientation Among Business Students-Reference-Cited by-同舟云学术

Effectiveness of a Board Game in Fostering a Customer Relationship Orientation Among Business Students

Published:2008-10-17 Issue:3 Volume:7 Page:257-273
ISSN:1533-2667
Container-title:Journal of Relationship Marketing
language:en
Short-container-title:Journal of Relationship Marketing

Author:

Mummalaneni Venkatapparao,Sivakumar Soumya

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/15332660802409613

Reference28 articles.

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2. W. R. Barnes 2002 .Creating a competitive advantage with a customer focused strategy .Quality Congress. ASQ's Annual Quality Congress Proceedings,11 (1 ):733 –773 .

3. Application of knowledge management technology in customer relationship management

4. D. P. Ellerman 1999 .Global institutions: Transforming international development agencies into learning organizations .Academy of Management Executive,13 :25 –35 .

5. S. Fisher 1999 .CBT fun and games .Training,36 (5 ):68 –78 .

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