Linking place brands and regional innovation: sustainable business strategies leveraging heritage
Author:
Affiliation:
1. Department of Management and Quantitative Studies, University of Naples Parthenope, Naples, Italy
2. La Rochelle Business School, Excelia Group, La Rochelle, France
3. Institute of Management, Scuola Superiore Sant'Anna, Pisa, Italy
Publisher
Informa UK Limited
Subject
General Social Sciences,General Environmental Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/00343404.2023.2187046
Reference109 articles.
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4. Arpat. (2021). Transizione ecologica e economia circolare nel distretto tessile di Prato. Agenzia Regionale per la Protezione Ambientale della Toscana. http://www.arpat.toscana.it/notizie/arpatnews/2021/074-21/transizione-ecologica-ed-economia-circolare-nel-distretto-tessile-di-prato
5. The role of the flagship store location in luxury branding. An international exploratory study
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