Geography and branding in the craft beer industry
Author:
Affiliation:
1. Spatial Dynamics Lab, University College Dublin, University College Richview Campus, Belfield, Dublin, Ireland
Publisher
Informa UK Limited
Subject
General Social Sciences,General Environmental Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/00343404.2023.2255618
Reference46 articles.
1. Back, L., Bennett, A., Desfor Edles, L., Gibson, M., Inglis, D., Jacobs, R., & Woodward, I. (2012). Cultural sociology: An introduction. Wiley-Blackwell.
2. Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion
3. Brewers Association. (2022). Craft brewer definition . https://www.brewersassociation.org/statistics-and-data/craft-brewer-definition/
4. From reviving tradition to fostering innovation and changing marketing: the evolution of micro-brewing in the UK and US, 1980–2012
5. Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Places as brands: charting the value of place-based intangibles;Regional Studies;2024-06-06
2. Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry;Marketing Science;2024-04-01
3. Local Market Reaction to Brand Acquisitions: Evidence From the Craft Beer Industry;SSRN Electronic Journal;2023
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