The decision to advertise nonprofit accreditation status-Reference-Cited by-同舟云学术

The decision to advertise nonprofit accreditation status

Published:2018-10-03 Issue:4 Volume:31 Page:390-402
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Hao Xiaoting¹^ORCID,Neely Daniel¹

Affiliation:

1. Lubar School of Business, University of Wisconsin Milwaukee, Milwaukee, Wisconsin, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2018.1526746

Reference10 articles.

1. Signaling and initial public offerings: The use and impact of the lockup period

2. Does meeting BBB accountability standards affect charitable giving? A study of New York Metropolitan area charities, replicated by a US national sample

3. Signaling Theory: A Review and Assessment

4. Gan, Y. H. (2004). Why do firms pay for bond ratings when they can get them for free? (Unpublished working paper). The Wharton School, University of Pennsylvania.

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