1. Dimensions of Consumer Expertise
2. Allen, J. & Butler, D. D. (1993). Assessing the effects of donor knowledge risk on intentions. Journal of Health Care Marketing, 13(3), 26. Retrieved from https://www.proquest.com/scholarly-journals/assessing-effects-donor-knowledge-risk-on/docview/232315420/se-2?accountid=132783
3. Andaleeb, S. S. & Basu, A. K. (1995). Explaining blood donation: The trust factor. Journal of Health Care Marketing, 15(1), 42. Retrieved from https://www.proquest.com/scholarly-journals/explaining-blood-donation-trust-factor/docview/232333036/se-2?accountid=132783
4. Using message framing to motivate HIV testing among low-income, ethnic minority women.
5. Message Framing and Credibility