The Effects of Model Ethnicity in Charity Appeals for Local and Global Charities-Reference-Cited by-同舟云学术

The Effects of Model Ethnicity in Charity Appeals for Local and Global Charities

Published:2020-08-09 Issue:1 Volume:34 Page:129-148
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

De Pelsmacker Patrick¹,Dens Nathalie²,De Meulenaer Sarah³

Affiliation:

1. Faculty of Business and Economics, Department of Marketing & Ghent University, Faculty of Economics and Business Administration, Department of Marketing, University of Antwerp, Antwerpen, Belgium

2. Faculty of Business and Economics, Department of Marketing & Antwerp Management School, University of Antwerp, Antwerpen, Belgium

3. Faculty of Business and Economics, Department of Marketing & ING, University of Antwerp, Antwerpen, Belgium

Funder

University of Antwerp research council

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2020.1798852

Reference71 articles.

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4. Bain & Company (2015). India philanthropy report 2015. Bain & Company. http://www.bain.com/publications/articles/india-philanthropy-report-2015.aspx

5. A self-identity based model of electric car adoption intention: A cross-cultural comparative study

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