Organizational Attributes and Their Effect on Donor Intentions: Examining How the Descriptors Used in Marketing Communications Can Affect Donor Support-Reference-Cited by-同舟云学术

Organizational Attributes and Their Effect on Donor Intentions: Examining How the Descriptors Used in Marketing Communications Can Affect Donor Support

Published:2020-06-12 Issue:5 Volume:33 Page:516-538
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Donaldson Darla¹,Winter Natalie¹,Bigley Joel¹^ORCID

Affiliation:

1. California Baptist University, Riverside, California, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2020.1760997

Reference65 articles.

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5. Do Contexts Matter for Willingness to Donate to Natural Disaster Relief? An Application of the Factorial Survey

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