Marketing Strategies for Performing Arts Audiences: Characteristics of Ticket Purchasers-Reference-Cited by-同舟云学术

Marketing Strategies for Performing Arts Audiences: Characteristics of Ticket Purchasers

Published:2019-03-19 Issue:5 Volume:32 Page:453-464
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Pompe Jeffrey¹,Tamburri Lawrence²,Munn Johnathan¹

Affiliation:

1. Economics Department, Francis Marion University, Florence, SC, USA

2. Purchase College, State University of New York, New York, NY, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2019.1589631

Reference19 articles.

1. International Journal of Nonprofit and Voluntary Sector Marketing

2. Desai, N. 2015. Reimaging the orchestra subscription model: A study by Oliver Wyman, commissioned by the league of American Orchestras. Retrieved from http://americanorchestras.org/knowledge-research-innovation/audience-engagement/reimagining-the-subscription-model.html

3. Historical Funding Patterns in Symphony Orchestras, Dance, and Opera Companies, 1972–1992

4. Consumer Based Strategic Planning in the Nonprofit Sector: The Empirical Assessment of a Symphony Audience

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Virtual Reality: Curse or Blessing for Cultural Organizations and Its Consequences on Individuals’ Intentions to Attend;Lecture Notes in Computer Science;2024

2. A comparative analysis of aspects influencing live theatre ticket purchases of teenagers and students in South Africa;South African Theatre Journal;2023-01-02

3. From Clubs to Communities. From Tourists to International Friends. Crisis Legacy in Music Organizations with Revenue Management and Relationship Marketing;Advances in Longitudinal Data Methods in Applied Economic Research;2021