Like, Share, Retweet: Testing Competing Models of the Theory of Planned Behavior to Predict Slacktivism Engagement
Author:
Affiliation:
1. Department of Libraries, James Madison University, Harrisonburg, VA, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2019.1589626
Reference62 articles.
1. The theory of planned behavior
2. The Persuasive Power of Oral Health Promotion Messages: A Theory of Planned Behavior Approach to Dental Checkups Among Young Adults
3. Different Perceptions of Control: Applying an Extended Theory of Planned Behavior to Legal and Illegal Drug Use
4. Beliefs, Attitudes, Intentions, and a Smoking-Cessation Program: A Planned Behavior Analysis of Communication Campaign Development
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